How to Enrich Your Candidate Database and Reactivate 'Dormant' Candidates

To find a suitable candidate, you don't always need to start a whole new advertising or marketing campaign as a staffing agency or recruiter. You can save a lot of time and budget by getting more out of your own candidate database.

One of our clients, a recruitment agency from Belgium, had a database of more than 680,000 candidates that they did nothing with — while their recruiters searched for new candidates on LinkedIn every day.

The benefits of your own candidate database

Your database consists of candidates who once registered with your agency in good faith. By applying specific filters, you can reach targeted candidates.

Tip: look for 'dormant' candidates first

Statistics show that 50-80% of Dutch job seekers are latent or passive. So you'll need to reach out to dormant candidates again, preferably in an automated way.

Step-by-step plan for enriching your candidate database

Step 1: connect Minggo to your ATS. From the ATS, you automatically send emails to a selection of candidates.

Step 2: automatically request information, and based on the answer, automatically forward relevant vacancies.

Step 3: prevent data decay by regularly and automatically asking whether information is still correct.

Step 4: ask for (future) availability.

Step 5: only send truly relevant vacancies by connecting your ATS, matching software, and Minggo.

Conclusion

Get more out of your candidate database by enriching it with relevant, automatically requested information.