The Need for Personalization in Recruitment
Anyone who thinks personalization in recruitment stops at presenting vacancies on the website and via email is very much mistaken. Personalization is present in everything and proves its worth.
Research shows that 90% of consumers find personalization appealing, and 80% are more inclined to engage with a company that offers personalized experiences.
What can you personalize for the candidate?
1. Say why the candidate matches the vacancy
Always show why a vacancy suits the candidate and to what percentage, for example based on location, experience level, and profile requirements.
2. Ask the right questions
Tailor application questions to the vacancy and only ask for information you don't already have.
3. Communicate during the application process
Go beyond an automatic confirmation email: let the candidate know what the next steps are.
4. Contact them at the right moment
Use information from the database to respond at the right moment.
How do you start personalizing the candidate journey?
To personalize, you need three things: data, content (vacancies, articles, emails, notifications), and technology to process the data and show personalized content.
